YOUR VICE MADE NICE

BECOME A RETAILER

For commercial stores, speciality stores, studios, gyms, trade and spaces that value high performance products, daily discipline, routine, and results.

Submit your details below to request a wholesale partnership.

We’ll review and be in touch.
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0g+
Over 20g of the highest quality refined protein in our products.
0M+
Products sold till date through all platforms
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Up to 10x less sugar, half the carbs and half the calories of other brands.
0
GMO's in our products. Direct competitors. Additives.

SELL A PRODUCT UNLIKE ANY OTHER

DISTRIBUTION 

If you are interested in selling our products in any of the following territories get in touch:
  • United Kingdom & Ireland
  • United States
  • Canada
  • Mexico
  • Australia 
  • New Zealand
  • Germany
  • Netherlands
  • Scandanavia
  • Japan
  • South Korea 
  • Dubai
  • UAE
APPLY NOW

Lead Times

4-6 weeks for first time orders. 1-2 weeks repeat orders.

Payment Terms

Get in touch with us to discuss payment options.
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FIRST TO MARKET

Most of our products are first to market with little to no direct competition.
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MASS APPEAL

People are living healthier lifestyles, not only more conscious on what they're consuming but more educated too. 
DOUGHBY

BACKED BY SCIENCE

With a lot of unsubstantiated health claims on certain trends, quality protein, healthy fats & fibre have a long list of scientific backing.

Get in Touch 

Request a call back, a copy of our lookbook, price lists and a member of our team will be in contact.

Frequently asked 
question

MINIMUM ORDER QUANTITIES?

Yes, our minimum order value is £250 across any range of products. 

STORAGE CONDITIONS FOR PRODUCTS & SHELF LIFE?

SHELF LIFE - 3 DAYS
Doughnuts - Ambient storage

SHELF LIFE - 10 DAYS
Bagels - Ambient storage

SHELF LIFE - 14 DAYS
Cookies - Ambient storage
Brownies - Ambient storage 

SHELF LIFE - 12 MONTHS
Crispy Bars - Ambient storage 
Sodas - Ambient & Chilled 
Iced Teas - Ambient & Chilled

MERCH N/A

RECOMMENDED RETAIL PRICE?

PACKS
Cans 12 Pack: £27
Cans 24 Pack: £50

Bagels 5 Pack: £4.99
Crispy Bar 12 Pack: £30

Cookies 6 Pack: £20
Doughnuts 6 Pack: £20
Brownies 6 Pack: £20

Cookies 12 Pack: £35
Doughnuts 12 Pack: £35
Brownies 12 Pack: £35

SINGLES
Cans: £2.85

Crispy Bars: £2.75

Cookies: £3.75
Brownies: £3.75
Doughnuts: £3.75

MERCH
T-Shirts - £50
Sleeveless Tees - £40
Sweatshirts - £85
Caps - £40

HOW TO OPEN A WHOLESALE ACCOUNT?

Fill out the application form above, and our team will get back to you soon. If you know another organisation or business that would be a good fit, don’t hesitate to share this page ( Application Form ) with them!

PAYMENT TERMS

Once you place your order, you’ll receive an invoice and secure payment link via email.

New trade accounts are Pro Forma (payment before dispatch).

We accept:

✔️ Credit/debit cards

✔️ Apple Pay

✔️ Google Pay

✔️ Bank transfer

Want 30-day terms? Pop a note on your sign-up form and we’ll let you know if you’re eligible after review and if approved.

HOW DO WE GET STARTED WORKING WITH YOU?

We’ve made onboarding simple and efficient.
Once you get in touch, our team will review your requirements, share relevant product information and pricing, and arrange samples if needed. From there, we’ll guide you through ordering, delivery setup, and ongoing account support to ensure a smooth launch.

WHAT SUPPORT IS PROVIDED TO HELP DRIVE IN-STORE SALES?

We work closely with our retail partners to support strong sell-through.
This includes providing product imagery, merchandising guidance, and promotional support where appropriate. We’re also happy to collaborate on launch strategies to help maximise visibility and performance in-store and out of store promotions, events and PR.

DO OUR PRODUCTS MEET ALL REGULATORY & CERTIFICATIONS?

Yes—all of our products are fully compliant with relevant UK and international regulations.
We can provide complete product specifications, labeling details, and certification documentation on request, ensuring a smooth and compliant listing process.  Our production meets SALSA requirements.

WHAT IS OUR PRODUCTION CAPABILITY?

Yes—reliability is a core part of our operation.
We have the capacity and processes in place to support both initial rollouts and ongoing replenishment. Our team works proactively to forecast demand and maintain consistent supply for our retail partners and can accomodate large production runs in the 100,000's.

WHAT ARE THE EXPECTED RETAIL MARGINS?

We offer competitive wholesale pricing designed to support strong retail margins that sit between 30-40%.
Pricing is based on order volume and product range, and we’re happy to discuss tailored options to align with your category and pricing strategy.