OUR STORY
About Us
Founded in East London 2016 - our concept was simple - yet somehow unique, make our vices healthier and NUFF (Natural Unprocessed Functional Foods) came to be. Gaining a lot of early and continuing glowing press coverage we managed to build a loyal following through our online, pop-up's and food trucks quite literally bringing our offering to the streets. When Covid hit we used it as an opportunity to expand our product range and become a much fuller brand and offering, releasing the first ever commercial protein sodas and iced teas. We aim to be mouch more than another brand, a community, that champions enjoyment and well being in every kind've way.
YOUR VICE MADE NICE
Ethos
Whether it's our fresh goods, drinks or merch we have sought out the best quality ingredients we can source, paired with an impeccable manufacturing process - whether it's our 24 hour matured cookie dough and brownie batter for flavour, cold pressed and cold brewed drinks to maximise taste and vitamins, hand stitched garments or our 24 hour cold proof doughnuts - everything is made to the highest standard possible. We also aim to be as sustainable as we can possibly be in our operations.
OUR PROMISE
Your Vice Made Nice
"Your vice, made nice? "- Our consumable goods (fresh goods & drinks) are around half the calories of their counterparts (brands both healthy and unhealthy) packing more protein with significantly less carbs and sugar. Even our merch is made with better materials, more functional and tailored towards athletic performance.
SINCE 2016
Your Vice Made Nice
PROTEIN FRESH GOODS
Cookies Brownies Bagels Doughnuts
PROTEIN DRINKS
Sodas & Iced Teas
PROTEIN COFFEE
Nespresso Compatible Pods
MERCH
High Quality Sportswear
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