ABOUT US
YOUR VICE MADE NICE
OUR STORY
Founded in East London in 2016, NUFF (Natural Unprocessed Fitter Foods) quickly made waves with a bold approach to making our favourite vices healthier. Gaining early buzz from glowing press coverage, we built a loyal following through pop-ups and food trucks, bringing our unique and highly sought after offerings directly to the streets. When COVID disrupted the scene, we adapted and expanded our product range, including the first ever protein sodas and iced teas. We aim to be more than just a brand—it's a movement, championing a real uncompromising commitment to well-being and community.
ETHOS
Whether it's our fresh goods, drinks or merch we have sought out the best quality ingredients we can source. Coupled with an impeccable manfacturing process, whether its our matured batter, cold pressed and cold brewed drinks for flavour and vitamins, hand stitched garments or 24 hour cold proof doughnuts - everything is made with integrity to the highest possible standards.
YOUR VICE MADE NICE
Our consumable goods are around half the calories of their counterparts, packing a lot more protein, with significantly less sugar and carbs. We use real ingredients and not a bunch of unpronouncable chemicals. Quality, integrity taste and nutrition. Our merch is made with a more streamlined fit with better material to tailored for athletic performance.
More Protein
Our goods contain high amounts of both whey and collagen protein, good for muscle mass, hormones, eye and skin health.
Low Calorie
Our goods are lower in calories than other brands.
Low Sugar
Up to 1/4 the sugar and 1/2 the carbs of other brands.
MUST HAVE ITEMS
Visit our store
Kattesundet 4,11458 Copenhagen K, DenmarkCVR 26079438